Miss CEO
Directed social media strategy and collaborated with the founders to develop activities for a Summer Leadership Academy to empower girls by exposing them to leadership principles and positive role models.
Designed, edited, and curated content to form a cohesive Instagram feed that would resonate with, attract, & inspire the founder’s desired audience.
Increased engagement 67%
Created a guide for the organization’s social media strategy (including a content calendar and interactive post strategies), helped define the target audience and curate specialized material, ran online contests, & created brand hashtags resulting in user-generated content to repost. Researched hashtags to increase SEO, monitored the effectiveness of campaigns & ultimately increased impressions +60% & post engagement +67% on Instagram.
Miss CEO Ambassador Spotlights
Collaborated with the Miss CEO High School Ambassadors to design posts highlighting the impact Miss CEO has had on their leadership journeys in order to increase awareness about the organization and enable girls globally to draw inspiration from them
Speaker Spotlights
Designed Instagram posts to highlight Miss CEO Summer Leadership Academy speakers