Hi! I'm Christina
I’m a strategic and creative marketer driven by a desire to leverage the power of innovating and storytelling to connect people to products they love.
Working at the intersection of content, community, and commerce I’ve acted on consumer behavior insights to bring new products to market, produce visually and emotionally resonant multimedia content, build brand awareness, and drive new customer and revenue growth.
Currently, I’m on the Brand & Integrated Marketing team at Banana Republic helping lead its rebrand. I graduated from Cornell University with a degree in Applied Economics and Management and minor in Entrepreneurship & Innovation, and have experience spanning both startups and corporate environments in industries from food to fashion.
I have experience growing mission driven consumer brands and have found my forte in shaping brand stories, developing integrated marketing strategies, and go-to-market executions across DTC, retail and omni channels.